The City of Houston Public Works Department is a government agency responsible for planning, operating, and maintaining public infrastructure, including the city’s streets and drainage, production and distribution of water, collection and treatment of wastewater, and more. Works represents one of our broadest target audiences to date.
We designed, and strategized different marketing assets to promote the brand messaging, along with creating a new logo for their new branch called "project delivery".
TV 5 Sec Spots
Project Delivery Logo
Arrow representing the moving upward/forward with delivering project to the community
Sharp edges to convey "contruction"
Arrows to represent path from beginning to end
Stacked Leg/boxes to mimic the OG HPW logo