TypeCon is an annual typography conference hosted by the Society of Typographic Aficionados. In teams of four, designers collaborated and developed a theme to guide content and visual language of posters and collateral. Spatial Identity is the definition of how typography interacts with a space and the viewer. We approached this with the view of interaction with typography. A mini typography was installed, and different angles were captured.
With the branding created for spatial identity merch was designed to complement the aesthetic and event, it had to be thought through how the schedule of the speakers would look and be presented. Had to make things easier and memorable for the audience.