KDRUMM, Consulting is a direct reflection of the clients name and also speaks to the rhythm and steadiness of the client's philosophy as a leader and the consistency needed to advance their complex work. The Identity ties with African traditions, African dance and the balance between the mind and body.
We took the opportunity to use neutral colors, to represent that balance and relaxation. This brand helps also sustain the mission statement the client enforces. a play with typography for the logo was ideal, to also be able to expand the branding through a pattern that could be used strongly through collateral and more.