We generated an identity system for a fictional motion museum that features motion snippets, an animated dynamic logo, a trailer and an interactive AR poster that promotes the museum and encapsulates its unique idea. Utilizing digital and analog experimental motion processes and cinematic techniques to create a wide range of outcomes.
We took a focus and worked around kinetic typography. We know typography is very important and dynamic in the design world. We experimented with various ways to play with type and still create/bring that feeling and space to the audience. Aside from a promo trailer and an AR poster, we created a few snippets with kinetic typography.